Showing posts with label web design. Show all posts
Showing posts with label web design. Show all posts

Thursday, January 15, 2015

Test Usability in Context through Participatory Design

 
Participatory Design Test
Summary:
Responsive websites or mobile apps have different use contexts compared to desktop only versions. Therefore, their testing is always a challenging task. Generally, we take two routes to test, one by general and large scale testing or by broad assumptions while another is the designing of a feature and testing it in its specific ways. In fact, they both are two extreme ends of the testing spectrum, but participatory design of testing can bridge them and offer contextual usability tests.

Introduction:
As we are living in mobile era and almost 50% population use mobile devices to access the web for all purposes including critical shopping. As, the day before yesterday, we were developing websites for desktop users and have used our testing system accordingly. Therefore, we have tough time to offer excellent user experiences and usability on mobile devices in responsive web designing endeavors.

Today we have many advance and appropriate testing systems, methods, and facilities to accomplish our quality maintenance tasks for intricate responsive website development project. For instance, we can run guerilla UX test with the least investment of time and money. Same the way for usability testing, we have participatory design to test our contextual interactions in real-time.

Why We Need Contextual Participatory Test
Yes, contextual testing matters more for the mobile website and application testing. As, we know mobile used in wider and in unexpected use cases and contexts due to its mobility factors against the standalone desktops or laptops with partial mobility. For instance, when a mobile user accesses a website during its commuting route, she has altogether different needs and issues with the website from the other locations like office or home.

If we think on getting out in the field for UX or usability testing with real users in real-time, it becomes impossible to accomplish our project within given timelines. Therefore, we have to simulate much of our contextual experiences in the lab or in the areas of our vicinity in economic and safe ways. In due course, industry has one refined approach for mobile testing and that is participatory design. As, this test takes short time and limited users, as the participants, we can go cost-effective ways without missing much quality credentials.

Steps of Participatory Design Test Session

Step 1 - Intimate Users Regarding Test
At first step, we used to introduce our app and testing points that uncover the actual usage of our app or website or anything creating pains in user experiences. If you successfully brought awareness and put them in right contexts that you want to use product, you would have better cooperation from them.
In this process, you must go in-depth and create questions, which should cover: when, where, how long, what tasks, and how satisfied like categories.

Step 2 – Documentation
Once you soak them in your desired contexts through initial questions, draw a timeline for the beginning and end of the test as well as tell test participants to fill its intermediate steps using documentation techniques. In this documentation process, you can use colorful stickers to overlay their emotions in the range of negative and positive. This way you will capture their happiness and frustration in qualitative as well as quantitative measures.

Step 3 – Sketching Experiences
For this step of test, you have to bring participants in the lab and tell them to recall their field experiences and translate them in some wireframe like designs. Give participant the pen-paper, drawing and cutout equipments, and tap and scissors to stick cutouts on the design of phone and its screens or interfaces, just like we do in prototyping.

Step 4 – Feedback
Now, in this final step, converse with participants after examine their sketches and documents. Place your own imaginative designs on the table or show in modern prototyping tools with interactions and animations. Thus, they will push their boundaries and will provide you valuable feedback on the designs. Thus, they will help you to iterate or refine your development methodologies.


Fortunately, Lujayn has excellent web design and mobile development team with enough experiences in participatory design testing to bring robust outcomes on the table.

Tuesday, December 2, 2014

Let Us Comprehend CUBI — A User Experience Model Part 6



In the last 5th part of this series, we have seen interaction designing for UX in the UX designing CUBI model. Before it, we have seen the role of content in the UX in second part, while in third part, we have seen how to integrate user goals in the UX design and about business goals in the fourth part. Now, keeping our journey continue in the exploration of CUBI model for UX designers, we will analyze which factors are influencing the user experiences on web and mobile software products and across the diverse screens.

Today usability is prime area where we focus the most, but user experiences are something more than that and rewarding better than mere usability of the product. Thus, apart from the above described layers in the CUBI model, we have to understand and learn about the some important factors that highly influencing the UX designing process while we use CUBI model. Let’s check this user experience factors under the umbrella of CUBI model.

Branding Experience in UX Design
Our general perception of brand is many times limiting up to logo, color theme, and some designing elements. However, in UX designing, branding is not up to visual identity, but extending up to tonality and totality of the brand experiences at every touch point for users. Therefore, it is drawing quite broad picture of branding in any UX design hence it is the most challenging factor for the UX designers where they have to extend their reach at all business processes, business components, communication, transactions, production, and final outcomes of the business.

Comprehensiveness Experience in UX Design
Comprehensive means understanding, clarity, unclutteredness, and organization. If your product design is following the above traits in the design, you can say that you are giving comprehensive experiences to your end-users in the products/software. In due course, you have to make your design scannable, categorized, labeled, and with lack of any ambiguity at all. Thus, it is imperative to avoid excessive corporate lingo, jargon, slang, or unreadable messages at all steps and touch point of the design and organization experiences.

Usefulness Experience in UX Design
If your client organization or its end-users don’t feel any usefulness of your product then you are wasting your time and client’s money both. Therefore, your UX design should address target audience, their needs, and empower them to be productive to achieve their intended user goals and business goals efficiently. If your product is useful or your design proves its usefulness then you will see some tangible changes in their behaviors, actions taking on the product, and their overall performance.

Usability Experience in UX Design
Usability experiences in UX design are:
  • Easy to use product design experiences
  • Intuitive design experiences
  • Findable design experiences
  • Learnable design experiences
  • Legible design experiences
  • Consistent design experiences
  • Communicative design experiences
  • Progressive design experiences
  • Accessibility design experiences
  • Functionality design experiences
  • Corrective design experiences



It is true that very few people can understand such UX designing paradigm in the industry and fortunately, Lujayn has top-notched UX designer in its web development and mobile app development teams so you can leverage your business using their expertise and experiences at premium price tags.



Author Bio:
Shoaib Marfatiya is an eminent writer in web development industry and its verticals. He has contributed a lot by throwing light on very intricate issues of web and mobile development community.

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