When we design for
the user experiences, our prime target should be our end-users along with
clients or business, content, and interactions in CUBI model. As we have seen
the importance of content in previous part 2, now let’s
explore the user goals as the next component of the CUBI model for UX
designers.
When we are addressing
the user goals, we need to consider types of users of our software product,
their ultimate needs, identification of factors that motivate them to come at
our product, study of their behavior on or with our product, and finally the
outcomes of the whole exercise of the combination of the above given factors.
If we arrange these above given layers in meaningful ways, they would give some
solid outcomes through your UX designing. Let’s check those layers one-by-one.
Target
Audience or Types of Users
It is imperative
to run target audience research prior to begin any software project whether you
go for web or mobile software products. In order to define our users, we create
user persona by applying the best possible surveying and analysis
methodologies.
This whole
practice of creating user persona details
·
their various roles
·
their responsibilities
·
their skill levels
·
their demography
o gender
o age
o language
o location and more
·
their psychographics
o personality
o values
o attitudes
o interests
o lifestyle
o and many more
Besides these, we
should know that when, where, and how they will use our software product.
Ultimate
Needs of Users
Now, we have
identified our user types so it is easy to define their relevant needs,
expectations from product, and aspirations that can fulfill their goals of
using our product. There may be very simple requirements or highly intricate
needs that drive them to use our product. For sake of examples, we can list
user needs in following ways:
- Personal progression
- Accomplishment
- Mastery
- Recognition
- Status
- Belonging
- Expression
- A sense of purpose
- And many others
User
Motivation Factors
As stated earlier,
the user needs are the prime motivation factors for the users to come at our
products and use them to meet their final goals in contexts of the products.
Thus, the first and foremost duty of user experience designers to address the
user needs by infusing additional motivations in wide range of intrinsic or
extrinsic rewarding system or incentives. These rewards may include cues,
design triggers, and many other modern techniques.
User
Behaviors
When designers for
UX are identifying the motivation factors and placing rewards in the design,
their next goal would be to understand the user behavior for their designs.
This need thorough research and implement behavior guiding or changing design
solutions that may include the development of new habits/conventions and some user
loyalty programs for the product of brand.
Outcomes
of Products
Once we create the combination of the
described above factors such as needs, motivation, behaviors, and user types,
they influencing the user goals and we can translate their outcomes into the
meaningful and measurable outcomes for our end users.
If you have any query, regarding to your
user experiences designing, please feel free to contact us at any
moment and from anywhere.
-
Author Bio:
Shoaib Marfatiya is an
eminent writer in web development industry and its verticals. He has contributed
a lot by throwing light on very intricate issues of web and mobile development
community.
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